UTM builder
Tag your links so Google Analytics shows exactly which post, message or poster brought each visitor. Then shorten the link so it looks clean.
How to build a UTM link
- Paste the page you want people to visit.
- Pick where you will share it, or type the source and medium.
- Name the campaign in lowercase, like diwali_sale_2026.
- Copy the tagged link or shorten it, then share it.
Naming rules that keep reports clean
- Always lowercase. Analytics treats “Instagram” and “instagram” as two different sources.
- No spaces. Use underscores: diwali_sale, not “Diwali Sale”.
- Keep a shared list of names so your whole team uses the same ones.
In GA4, open Reports → Acquisition → Traffic acquisition and choose “Session source / medium” or “Session campaign”.
Questions
What are UTM parameters?
Small tags added to the end of a link — utm_source, utm_medium and utm_campaign. Google Analytics reads them so you can see which post, message or ad sent each visitor.
Do UTM tags change my page?
No. The page opens normally. The tags only appear in the address bar and in your analytics reports.
Should I use UTMs with Google Ads?
Google Ads auto-tagging already reports clicks in Google Analytics. Add UTMs only if you also use other analytics tools, and keep auto-tagging on.
Why shorten a UTM link?
Tagged links are long and look untrustworthy in WhatsApp and SMS. A short hi4.in link hides the tags, still passes them to your page, and counts clicks too.
Want to see how your links perform?
Save everything you make here to a free account and get click and scan reports by city, device and app.